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Why Is Best Buy Cheaper Than Apple. This is true of other direct retailers li. You could walk into an Apple Store Best Buy or any of the major retailers and pay full price or you could simply buy.
Theres one big reason people buy Apple products. Manufacturers who sell direct generally sell for full retail price. With Apple blessing discounts of its products in other stores such as Best Buy it makes less sense to shop in Apple Stores for Apple products.
If you buy an unlocked phone through Apple.
Amazon is taking a lower margin than Apple stores. This is true of other direct retailers li. And like many other retailers Best Buy stores were bleeding money--as customers came to test products they wanted only to buy them online from Amazon at a cheaper price. There are no deals on new iPhones.